Lewis Hamilton Merchandise 2026: The Ferrari-Era Buying Guide
Searching for "Hamilton merchandise" gets confusing fast: is this the red Ferrari gear, leftover Mercedes silver, or his own plus44 clothing line? Here's what's actually official right now, what changed since his move to Ferrari, and where to find each type of Hamilton-branded product.
Lewis Hamilton is one of the most searched driver names in F1 merchandise, but the answer to "what should I actually buy" has changed since his move to Ferrari. Two Mercedes-era wardrobes' worth of silver-and-black gear are no longer current, and the new Ferrari-era lineup took longer to arrive — and to carry his actual name — than most fans expected.
Hamilton Merchandise by the Numbers
- 2026 is Hamilton's second season at Ferrari: he moved from Mercedes to Scuderia Ferrari for the 2025 season, keeping his career-long No. 44, per Formula 1 and Wikipedia race records.
- Name-branded gear arrived later than the number itself: per GPFans, "despite 2026 being Hamilton's second season in red, it has taken this long for the Scuderia to release merchandise with the former Silver Arrows driver's name on it" — earlier official pieces carried only his No. 44.
- A single capsule collection can span three figures in price: Ferrari's 2026 British Grand Prix collection, built around Hamilton's home race, ranged from a £45 trucker hat to a £3,100 leather tracksuit, according to PlanetF1.
- 11 teams, 22 seats on the 2026 grid: per Formula 1's 2026 season structure, Cadillac's arrival brought the field to 11 teams, so team-branded merchandise now spans more liveries than any previous season.
What's Actually Official Right Now
1. Puma x Scuderia Ferrari Team Kit
This is the official race-team merchandise, made by Puma under Ferrari's kit licence, the same manufacturer that supplies the rest of the Scuderia Ferrari lineup. It carries Hamilton's No. 44 on caps, tees, polos and outerwear, and — as of partway through 2026 — some pieces finally carry his printed name as well, sold through the Ferrari Store and the official F1 Store. Search current Hamilton Ferrari-style caps on Amazon for lower-priced licensed and fan-made alternatives to a full team-store capsule collection.
2. plus44 — Hamilton's Personal Lifestyle Brand
plus44 is Hamilton's own apparel label, entirely separate from Ferrari, Puma or the F1 Store. It runs its own seasonal drops — the 2026 "Still We Rise" collection is the newest — and reflects Hamilton's personal style rather than race-team branding. If you're after something that reads as "Hamilton the person" rather than "Ferrari No. 44," this is the line to look for, sold through Hamilton's own channels rather than a team store.
3. Everyday & Collector Items Featuring His Number or Likeness
Beyond the two official lines above, most day-to-day Hamilton merchandise fans buy is generic F1 product tied to his number, team or driver likeness rather than a licensed capsule piece — and this is where our category guides come in.
- Caps & hats: see our best F1 hats and caps guide for Ferrari-red options beyond the official capsule price point.
- Team jerseys & polos: our best F1 jerseys guide and best F1 polo shirts guide cover current Ferrari team kit and licensed alternatives.
- Diecast & model cars: our best F1 model cars guide ranks Ferrari liveries by scale and price.
- Trading cards: Hamilton is a chase name in every current set — see our best F1 trading cards guide.
- Mugs, phone cases & everyday items: covered in our best F1 mugs and best F1 phone cases guides.
- Wall art & posters: our best F1 wall art guide and best F1 posters guide cover Ferrari-era prints.
Hamilton Merchandise Comparison
| Line | Made/Sold By | Best For |
|---|---|---|
| Puma x Scuderia Ferrari team kit | Ferrari Store / F1 Store | Fans who want race-worn-style official kit |
| plus44 lifestyle line | Hamilton's own channels | Fans who want his personal brand, not team gear |
| Generic Ferrari/No. 44 merch | Amazon and third-party retailers | Everyday budget items (mugs, cases, posters) |
| Diecast & trading cards | Bburago, Minichamps, Topps, and others | Collectors building a Ferrari-era set |
How to Avoid Buying the Wrong Hamilton Gear
Check the Team Colours Match the Season You Want
Older listings and resale marketplaces still carry plenty of silver-and-black Mercedes-era Hamilton gear from before his 2025 move. If you specifically want current Ferrari-era merchandise, confirm the listing shows Ferrari red and the current team livery rather than a leftover Mercedes piece.
Know That "Named" Gear Is Newer Than "Numbered" Gear
Because Ferrari's official name-branded Hamilton pieces only started shipping partway through 2026, most of the Ferrari-era product that's been available the longest carries only his No. 44 rather than his printed name. Neither is fake — it's simply a licensing rollout timeline, not a sign of an unofficial product.
Don't Confuse plus44 With Team Merchandise
plus44 pieces won't carry Ferrari branding, sponsor logos or his race number the way team kit does — it's a separate personal label. If you're buying a gift specifically themed around Ferrari or F1 racing, a plus44 piece isn't the right category.
Frequently Asked Questions
What team does Lewis Hamilton drive for in 2026?
Lewis Hamilton drives for Scuderia Ferrari in 2026. He moved from Mercedes to Ferrari for the 2025 season, so 2026 is his second season with the team.
Does Hamilton still race with the number 44?
Yes. Hamilton kept his career-long No. 44 after joining Ferrari, and Puma-made Ferrari team gear has carried that number since his first season in red.
Is there official Ferrari merchandise with Hamilton's actual name printed on it?
Now, yes, but it took a while. Per GPFans, Ferrari's official store spent most of Hamilton's first season and part of his second selling gear branded only with his No. 44 rather than his name, before finally releasing named team kit later in 2026.
What is plus44 and is it different from Ferrari team merchandise?
plus44 is Lewis Hamilton's personal lifestyle apparel brand, separate from any Ferrari or Puma team-licensed product. It ships its own seasonal collections, such as the 2026 "Still We Rise" drop, through Hamilton's own channels rather than the Ferrari Store or F1 Store.
Where can I buy Hamilton-related F1 gear affordably?
Official Ferrari Store and F1 Store pieces carry the highest prices, especially limited capsule drops. For everyday items like mugs, phone cases, posters and diecast models featuring Hamilton's number and likeness, Amazon typically carries licensed and fan-made options at a lower price point than a team store capsule collection.
The Bottom Line
Hamilton's move to Ferrari didn't just change his team colours — it split his merchandise into two genuinely different products: official Puma-made Ferrari team kit carrying his number (and now, finally, his name), and his own plus44 personal line. Know which one you actually want before you buy, then browse current Hamilton Ferrari-style gear on Amazon or dig into our category guides for the best F1 hats, best F1 jerseys and best F1 model cars to fill out the rest of a Ferrari-era collection.
Want the full category guides? See F1 hats and F1 jerseys next.