Haas F1 Team Merchandise 2026: TGR Rebrand Explained, Castore Kit, Bearman & Ocon Gear
Six other teams on the 2026 grid changed apparel suppliers or made engine news this year. Haas did neither — its actual headline is the name over the garage door. Here's what "TGR Haas F1 Team" actually means, why the kit didn't need to change, and where to find each type of Haas gear.
Every other team-hub guide on this site has told a supplier-switch story or a supplier-continuity story. Haas is the outlier: nothing about who makes the kit changed, but the team's own name did. Toyota Gazoo Racing's move from technical partner to title partner is the real 2026 news, and it reshapes what "official Haas merchandise" even means going into the season.
Haas F1 by the Numbers
- Title partnership, not just technical: Toyota Gazoo Racing's partnership with Haas began as a technical collaboration in October 2024 and expanded to a full title partnership for 2026, rebranding the team TGR Haas F1 Team — the first manufacturer-level title partnership in the team's history since its 2016 F1 debut.
- Castore reconfirmed, not replaced: Castore, announced as Official Kit and Retail Partner in January 2026, continues designing on-track and off-track apparel for Bearman, Ocon, F1 Academy driver Kaylee Countryman, and team personnel — no supplier change, just a new banner over the same kit deal.
- 8th place, 79 points: Haas finished 8th in the 2025 constructors' championship with 79 points, per Formula1.com's official standings — just behind Aston Martin in 7th (89 points) and Racing Bulls in 6th (92 points).
- Real 2026 pricing: The F1 Store's 2026 Haas team polo lists at $128, the junior polo at $96, and New Era caps range $40–$58 depending on style, per official team-store listings.
- Second season as teammates: Ollie Bearman (No. 87) and Esteban Ocon (No. 31) return for 2026, giving Bearman his first full season with an established Haas teammate after a rookie 2025 campaign.
What's Actually Official Right Now
1. Castore x TGR Haas 2026 Collection
This is the official fan and team apparel: team polos, tees and caps carrying the new TGR Haas branding, produced by Castore under its reconfirmed Official Kit and Retail Partner deal. The cut and construction carry over from Castore's existing Haas relationship — what's new is the badge, not the fit. Search Haas F1-style caps on Amazon for lower-priced licensed and fan-made alternatives to official team-store pricing.
2. Why the Name Change Matters More Than a Colorway
Toyota Gazoo Racing's move from technical partner (since October 2024) to title partner is a bigger structural shift than any single-season kit switch elsewhere on the grid — it's why the team now races as TGR Haas F1 Team, and why TGR branding shows up across the garage, the car and the merchandise line, including a limited Godzilla x TGR Haas 9FORTY cap collaboration with New Era. The partnership also renamed Haas's junior-driver program the "TGR Haas Driver Development Program," underlining that this is a multi-year commitment rather than a one-off sponsorship logo.
3. Two Drivers, Two Fixed Numbers, Second Season Together
Bearman races No. 87 and Ocon races No. 31 — neither is a reigning champion, so there's no No. 1-option complication to track, unlike the Norris or Verstappen merchandise stories. What's new for 2026 is continuity: after Bearman's rookie season in 2025 (which included head-to-head runs with Max Verstappen), both drivers return for a second season as teammates, giving the current Castore range a full year of established pairing to build gear around.
4. Everyday & Collector Items
Beyond the official Castore kit, most everyday Haas product fans encounter is general F1-licensed fan gear rather than a team-store exclusive — and that's where our category guides come in.
- Caps & team kit: our best F1 hats guide covers Haas and rival-team caps side by side.
- Jerseys & team wear: see our best F1 jerseys guide as the TGR Haas range reaches wider retail.
- Diecast & model cars: our best F1 model cars guide ranks Haas's 2026 livery alongside the rest of the grid.
- Mugs & everyday items: our best F1 mugs guide covers all 11 teams' 2026 color schemes.
Haas Merchandise Comparison
| Line | Made/Sold By | Best For |
|---|---|---|
| Castore x TGR Haas 2026 teamwear (No. 87 Bearman / No. 31 Ocon) | F1 Store / Haas team shop | Fans who want current official fan apparel with the new TGR branding |
| Godzilla x TGR Haas cap collab | New Era | Collectors chasing the limited Toyota-tie-in crossover piece |
| General F1-licensed fan gear | Amazon and third-party retailers | Everyday budget items (caps, mugs, posters) |
How to Shop Haas Merchandise Smart
Look for the TGR Branding If You Want 2026-Specific Gear
Because Castore's cut and construction carry over from the pre-2026 Haas deal, the easiest way to spot genuinely new stock is the TGR Haas F1 Team branding — older Haas-only product won't carry it. If you specifically want this year's product, check for that lockup rather than assuming any Castore Haas item is current.
Pick the Driver Before Anything Else
Since Bearman (No. 87) and Ocon (No. 31) both hold fixed numbers with no champion's-swap complication, the only real decision is which driver's gear you want — both have dedicated pieces in the current range, and 2026 is the first year both have a full season of established-teammate gear to shop from.
Use Amazon for Everyday Items, the F1 Store for Current Kit
If you want this season's exact Castore product with TGR branding, the F1 Store and Haas's own team shop are the only source. For general caps, mugs, posters and desk items, Amazon's F1-licensed fan gear is typically the lower-cost route.
Frequently Asked Questions
Why is it called "TGR Haas F1 Team" now?
Toyota Gazoo Racing (TGR) became Haas F1 Team's title partner starting in 2026, expanding a technical partnership that began in October 2024. The team now races as TGR Haas F1 Team — the first title-level manufacturer partnership in the American-founded team's history.
Did Haas switch apparel suppliers for 2026?
No. Castore, already Haas's kit supplier, was reconfirmed in January 2026 as the team's Official Kit and Retail Partner for the TGR Haas era, designing on-track and off-track apparel for both drivers, F1 Academy driver Kaylee Countryman, and team personnel.
What car numbers do Bearman and Ocon use?
Ollie Bearman races with No. 87 and Esteban Ocon races with No. 31. Both return for 2026, their second season as teammates after Bearman's rookie campaign in 2025.
How did Haas finish in the 2025 constructors' championship?
Haas finished 8th with 79 points, per Formula1.com's official 2025 standings — just behind Aston Martin in 7th (89 points) and Racing Bulls in 6th (92 points), a tight midfield battle.
Where can I buy official Haas F1 merchandise?
The Castore x TGR Haas 2026 collection (polos, tees, caps) sells through the official F1 Store and Haas's own team shop, with New Era supplying licensed caps including a limited Godzilla x TGR Haas collaboration. Amazon carries general F1-licensed fan gear as a lower-cost alternative to official team-store pricing.
The Bottom Line
Haas's 2026 merchandise story in one line: same kit partner, new name over the garage door, courtesy of Toyota Gazoo Racing's title partnership. Browse current Haas F1-style gear on Amazon or dig into our category guides for the best F1 hats, best F1 jerseys and best F1 model cars. Want another team's full merchandise breakdown? See our Ferrari F1 merchandise guide, McLaren F1 merchandise guide, Mercedes F1 merchandise guide, Red Bull Racing merchandise guide, Williams F1 merchandise guide, Cadillac F1 merchandise guide and Aston Martin F1 merchandise guide.
Want the full category guides? See F1 hats and F1 jerseys next.