Cadillac F1 Team Merchandise 2026: Formula 1's Newest Team, Explained
Formula 1 hasn't added a team to the grid in years, so "Cadillac merchandise" doesn't map onto the usual driver-hub questions of number changes or contract news — it's a whole new brand, a new kit supplier, and two veteran drivers wearing colors nobody's seen on the grid before. Here's what's actually official, what's already shipping, and where to find each type of Cadillac gear.
Cadillac's arrival is the biggest structural change to the F1 grid in years, not just another driver swap — an 11th team means an 11th full set of team colors, race kit and merchandise lines to track. The good news for fans: Cadillac paired its debut with two familiar, well-known drivers rather than rookies, which makes the merchandise easier to shop than a brand-new team with brand-new names might suggest.
Cadillac F1 by the Numbers
- 11th team: Cadillac becomes Formula 1's 11th team for the 2026 season after receiving FIA approval — the grid's first expansion in years, per CBS Sports and Sportskeeda.
- No. 77 and No. 11: Valtteri Bottas keeps his familiar No. 77 and Sergio Pérez keeps his career-long No. 11 for the move to Cadillac, per Sky Sports and Frontstretch — a combined 10 Grand Prix wins (Bottas) and six Grand Prix wins (Pérez) of experience on the debut lineup.
- Tommy Hilfiger kit: Cadillac's exclusive 2026 apparel partner is Tommy Hilfiger, per GPFans and Motorsport.com — the same manufacturer that made Mercedes' team kit through 2025 before Mercedes moved to Adidas.
- £100 / £75 launch pricing: The F1 Store's opening Cadillac collection listed a Sergio Pérez team polo at £100 and a Valtteri Bottas No. 77 team t-shirt (bundled with a cap) at £75, per GPFans' coverage of the launch.
- Ferrari power, GM later: Cadillac races with Ferrari power units and gearboxes for 2026, before a General Motors works engine arrives later in the decade, per Motorsport.com and F1oversteer.
What's Actually Official Right Now
1. Tommy Hilfiger x Cadillac Team Kit (2026)
This is the official race-team merchandise: replica polos, t-shirts, varsity jackets, hoodies and caps in Cadillac's red, white and black colorway with metallic and chrome accents, made by Tommy Hilfiger and sold through the Cadillac Team Store and the F1 Store. Bottas' and Pérez's names and numbers appear on the driver-specific pieces. Search Cadillac F1-style caps on Amazon for lower-priced licensed and fan-made alternatives to team-store pricing.
2. Why Cadillac's Kit Looks Familiar (It's Mercedes' Old Supplier)
Tommy Hilfiger's move to Cadillac isn't a coincidence — it's the same manufacturer that outfitted Mercedes through 2025 before Mercedes consolidated with Adidas for 2026 (see our George Russell merchandise guide for that switch). Tommy Hilfiger picked up Cadillac as a new client for its debut season, so the cut and construction fans already recognize from years of Mercedes product now shows up in Cadillac's red-white-black colorway instead of Mercedes silver.
3. Two Veterans, Two Unchanged Numbers
Cadillac avoided one common new-team headache: rookie drivers with no fan base to sell merchandise to. Bottas (No. 77) and Pérez (No. 11) both bring over a decade of Grand Prix experience and existing fan followings from Mercedes/Sauber and Red Bull respectively, and neither needed a new number for the switch — unlike Norris (now No. 1 as reigning champion) or Verstappen (switching to No. 3) elsewhere on the 2026 grid. That makes Cadillac product simpler to shop in one sense: the numbers on the kit are the numbers fans already associate with these drivers.
4. Everyday & Collector Items
Beyond the official Tommy Hilfiger team kit, most day-to-day Cadillac product fans will find is general F1-licensed fan gear rather than a Cadillac-specific capsule piece — and that's where our category guides come in.
- Caps & team kit: our best F1 hats guide covers new-team and legacy-team caps side by side.
- Jerseys & team wear: see our best F1 jerseys guide as Cadillac replica jerseys reach wider retail.
- Diecast & model cars: our best F1 model cars guide ranks liveries by scale and price as Cadillac models arrive.
- Mugs & everyday items: our best F1 mugs guide now covers all 11 teams' color schemes.
Cadillac Merchandise Comparison
| Line | Made/Sold By | Best For |
|---|---|---|
| Tommy Hilfiger x Cadillac 2026 team kit (No. 77 / No. 11) | Cadillac Team Store / F1 Store | Fans who want current official race-team kit |
| General F1-licensed fan gear | Amazon and third-party retailers | Everyday budget items (caps, mugs, posters) |
| Bottas/Pérez legacy-team product (Mercedes, Sauber, Red Bull) | Resale, older stock | Collectors who want their pre-Cadillac careers specifically |
How to Shop Cadillac Merchandise Smart
Expect a Smaller Selection Than Established Teams
Because Cadillac only just entered the grid, its official catalog is naturally thinner than a team with a decade-plus of merchandise history — expect the Tommy Hilfiger collection to expand through the season rather than launching complete on day one.
Confirm You're Buying Current Product, Not a Pre-Season Concept Item
Early F1 team-launch cycles sometimes mix reveal-event samples and concept renders with actual retail product. Check that any listing you're buying links back to the official Cadillac Team Store or F1 Store rather than a third-party mockup.
Decide Between Bottas and Pérez Product
Both drivers bring existing fan bases from prior teams, so decide whether you want a piece specific to one driver's number (77 or 11) or a team-generic item that works for either.
Frequently Asked Questions
What car numbers do Bottas and Perez use at Cadillac?
Valtteri Bottas races with No. 77, the number he has used for most of his F1 career, and Sergio Pérez keeps his long-time No. 11, per Sky Sports and Frontstretch's coverage of the August 2025 driver announcement. Neither driver picked up a new number for the move to Cadillac, unlike some other 2026 grid changes (Norris to No. 1, Verstappen to No. 3).
Who makes Cadillac's official F1 team kit?
Tommy Hilfiger is Cadillac's exclusive apparel partner for its 2026 debut season, per GPFans and Motorsport.com. Tommy Hilfiger previously supplied Mercedes' team kit through 2025 before Mercedes switched to Adidas; Cadillac picked up the contract for its own entry.
Is Cadillac really Formula 1's 11th team?
Yes. Cadillac joins the grid for 2026 as Formula 1's 11th team after receiving FIA approval, the first addition to the grid in years, per CBS Sports and Sportskeeda. It fields Valtteri Bottas and Sergio Pérez as its debut driver lineup.
Where can I buy official Cadillac F1 merchandise?
Official Tommy Hilfiger-made team kit sells through the Cadillac Team Store and the official F1 Store, which listed items like a Sergio Pérez team polo (£100) and a Valtteri Bottas No. 77 team t-shirt bundled with a cap (£75) at launch, per GPFans. Amazon carries general F1-licensed fan gear (caps, models, posters) as a lower-cost alternative to team-store pricing.
What engine does the Cadillac F1 car use?
Cadillac runs Ferrari power units and gearboxes for its 2026 debut, before transitioning to a General Motors works engine later in the decade, per Motorsport.com and F1oversteer. The team's 2026 operations are based mainly at Silverstone, England, while its US facilities in Fishers, Indiana and Warren, Michigan are still under construction.
The Bottom Line
Cadillac's merchandise story in one line: a brand-new 11th team, a familiar kit supplier in a new colorway, and two veteran drivers keeping the numbers fans already know. Browse current Cadillac F1-style gear on Amazon or dig into our category guides for the best F1 hats, best F1 jerseys and best F1 model cars as Cadillac product fills out the market. Fan of one of the other drivers? See our Lewis Hamilton merchandise guide, Lando Norris merchandise guide, Charles Leclerc merchandise guide, Max Verstappen merchandise guide, Oscar Piastri merchandise guide and George Russell merchandise guide too.
Want the full category guides? See F1 hats and F1 jerseys next.