George Russell Merchandise 2026: The No. 63 Buying Guide as Mercedes Switches to Adidas
Searching for "Russell merchandise" in 2026 turns up a story about the team, not the driver — no number change, no new team, still paired with 2025 rookie sensation Kimi Antonelli. But the gear itself did change, because Mercedes' apparel maker did. Here's what's official, what's actually different, and where to find each type of Russell-branded product.
George Russell enters 2026 off the best season of his career — fourth in the championship, a career-best two wins, and a freshly re-signed Mercedes contract alongside teammate Kimi Antonelli. The one thing that did change is easy to miss unless you're actually shopping: Mercedes' official kit now comes from a different manufacturer entirely, which means recognising current Russell merchandise takes a slightly closer look than usual.
Russell Merchandise by the Numbers
- No. 63, unchanged: Russell has raced with No. 63 since his 2019 F1 debut and keeps it for 2026, per Formula1.com — no number switch like some of his rivals elsewhere on the grid.
- 319 points, fourth place: Russell closed the 2025 season on 319 points, well behind the title-fight trio of Norris (423), Verstappen (421) and Piastri (410), per Formula1.com's official standings and Wikipedia's season recap. It was still his best points haul yet: two wins (Canada and Singapore), two poles and nine podiums, including a pole-win-fastest lap hat-trick in Canada.
- Puma and Tommy Hilfiger out, Adidas in: Mercedes' switch to Adidas as sole official apparel supplier was announced January 7, 2025, with the first Adidas x Mercedes collection released that February, per RacingNews365 and GPblog; the reported deal is worth roughly $30 million across multiple years. Tommy Hilfiger moved to Cadillac's debut F1 team for 2026, and Puma exits after roughly a decade and a half with the team.
- Contract extension, October 2025: Mercedes confirmed extensions for both Russell and rookie teammate Kimi Antonelli on October 15, 2025, per Sky Sports, closing the door on speculation tied to the team's earlier pursuit of Max Verstappen.
What's Actually Official Right Now
1. Adidas x Mercedes Team Kit (2026)
This is the official race-team merchandise, made by Adidas under Mercedes' new apparel licence and sold through the official Mercedes-AMG Petronas store and the F1 Store. Russell's caps, polos and outerwear carry his No. 63 in Mercedes' silver-and-petronas-teal colourway, now on an Adidas cut rather than a Puma or Tommy Hilfiger one. Search current Russell Mercedes-style caps on Amazon for lower-priced licensed and fan-made alternatives to a full team-store purchase.
2. Why the Kit Supplier Changed (Not the Driver or Number)
Mercedes ended both its Puma and Tommy Hilfiger apparel partnerships and consolidated with a single new supplier, Adidas, for the 2026 season — a team-wide decision covering race kit, lifestyle and fanwear lines, not anything specific to Russell. Announced in January 2025 with product on shelves the following month, the switch means Mercedes' replica and lifestyle product now comes from a new manufacturer with its own cut, materials and price points. Tommy Hilfiger, in turn, picked up Cadillac's new F1 team as a client for 2026. Russell's own situation — team, number, teammate — is unchanged; only the branding inside the collar is different.
3. Everyday & Collector Items Featuring His Number or Likeness
Beyond official team kit, most day-to-day Russell merchandise fans buy is generic F1 product tied to his number, team or driver likeness rather than a licensed capsule piece — and this is where our category guides come in.
- Caps & team kit: our best F1 hats guide covers Mercedes' new Adidas kit alongside other teams.
- Jerseys & team wear: see our best F1 jerseys guide for the silver Adidas replica and other No. 63 options.
- Trading cards: Russell's career-best season makes his cards a growing part of the market — see our best F1 trading cards guide for current sets.
- Diecast & model cars: our best F1 model cars guide ranks Mercedes liveries by scale and price.
- Mugs & everyday items: our best F1 mugs guide covers No. 63 and Mercedes-livery designs at everyday prices.
Russell Merchandise Comparison
| Line | Made/Sold By | Best For |
|---|---|---|
| Adidas x Mercedes 2026 team kit (No. 63) | Mercedes-AMG Petronas Store / F1 Store | Fans who want current official race-team kit |
| Puma / Tommy Hilfiger-era 2020-2025 product | Resale, older stock | Collectors who want Russell's breakout Mercedes seasons specifically |
| Generic No. 63 / silver merch | Amazon and third-party retailers | Everyday budget items (mugs, cases, posters) |
How to Avoid Buying the Wrong Russell Gear
Check the Branding, Not Just the Number
Because Russell's number hasn't changed, an old listing can still look current at a glance — the giveaway is the branding, not the number. Adidas-made 2026 stock and Puma- or Tommy Hilfiger-made 2020-2025 stock both say "63," so check the manufacturer's logo on the garment or product photo if you specifically want current-season gear.
Know the Number Didn't Change
Unlike drivers elsewhere on the grid who picked up new numbers this off-season, Russell's No. 63 is identical across old and new stock. That makes his merchandise simpler to shop in one sense — no number confusion — but it also means the kit-supplier switch is easier to miss if you're not looking for it.
Decide If You Want Puma/Tommy Hilfiger-Era or Adidas-Era Product
Both are legitimate purchases depending on what you're after: Puma- and Tommy Hilfiger-era pieces capture his 2020-2025 seasons at Mercedes, including his 2025 career-best campaign, while Adidas-era gear is what the team is actually producing for 2026 and beyond. Neither is "wrong" — just be clear on which one you're buying before checking out.
Frequently Asked Questions
What car number does George Russell use in 2026?
George Russell races with No. 63 in 2026, the same number he has used since his 2019 F1 debut. Unlike some grid changes elsewhere (Norris now racing No. 1 as reigning champion, Verstappen switching to No. 3), Russell's number carries straight over from 2025.
Did George Russell fight for the 2025 F1 championship?
No. Russell finished fourth in the 2025 drivers' championship with 319 points, well behind the top three (Norris 423, Verstappen 421, Piastri 410), per Formula1.com's official standings and Wikipedia's season summary. It was still a career-best campaign: two wins (Canada and Singapore), two pole positions, and nine podiums, including a pole-win-fastest lap hat-trick in Canada.
What kit does Mercedes wear in 2026?
Mercedes switched its official apparel supplier to Adidas for 2026, replacing both longtime partners Puma and Tommy Hilfiger in a reported multi-year deal worth roughly $30 million, announced in January 2025 with the first collection released that February, per RacingNews365 and GPblog. Tommy Hilfiger moved to Cadillac's new F1 team for 2026.
Did George Russell re-sign with Mercedes for 2026?
Yes. Mercedes confirmed contract extensions for both Russell and rookie teammate Kimi Antonelli on October 15, 2025, ending speculation tied to the team's earlier pursuit of Max Verstappen. Russell and Antonelli remain Mercedes' unchanged driver pairing for 2026.
Should I buy Russell gear with Puma or Adidas branding?
For current 2026-season stock, look for Adidas branding — Mercedes' new supplier. Puma- and Tommy Hilfiger-made Russell product from 2020-2025 is now career-era gear, still legitimate for collectors who want his breakout Mercedes seasons, but not what a listing marketed as current 2026 stock should show.
The Bottom Line
Russell's 2026 story is the quiet one on the grid — same team, same number, same teammate — but Mercedes' Puma/Tommy-Hilfiger-to-Adidas switch means his merchandise still needs a closer look than a number check alone would suggest. Know which era you're after, then browse current Russell Mercedes-style gear on Amazon or dig into our category guides for the best F1 hats, best F1 jerseys and best F1 trading cards to fill out a Mercedes collection. Fan of another driver's gear? See our Lewis Hamilton merchandise guide, Lando Norris merchandise guide, Charles Leclerc merchandise guide, Max Verstappen merchandise guide and Oscar Piastri merchandise guide too.
Want the full category guides? See F1 hats and F1 jerseys next.