Racing Bulls F1 Team Merchandise 2026: Visa's 2030 Renewal, HUGO Kit, Lawson & Lindblad Gear
Most 2026 team-hub stories on this site are either a supplier switch or a supplier-continuity story. Racing Bulls is both at once: HUGO stays as kit supplier for a third year and Visa doesn't just renew as title partner, it deepens the deal through 2030. The real 2026 news is on the driver side. Here's what "Racing Bulls merchandise" actually means this season, and where each type of gear fits.
Racing Bulls' merchandise story is unusual on this site because nothing about the sponsor side changed for 2026 — it deepened instead. Visa renewed its title partnership and expanded it across both Red Bull-owned teams, and HUGO enters its third year as apparel supplier. What is genuinely new is who's wearing the kit: Isack Hadjar earned a promotion to the senior Red Bull Racing team, and his seat goes to a rookie who is, uniquely, the only rookie on the entire 2026 grid.
Racing Bulls F1 by the Numbers
- A renewal that expanded, not just extended: Visa renewed its title partnership through 2030, announced in February 2026 — and the deal now covers both Racing Bulls and Red Bull Racing, per Visa's own press release and SportsPro's coverage.
- Third year, not a switch: HUGO has been Racing Bulls' Official Apparel Partner since 2024, making 2026 its third season — a deal reportedly worth $3–5 million a year, per f1salaries.com.
- A "first-of-its-kind" campaign: the 2026 kit launched through HUGO's Creator Platform, which for the first time paired the in-house design team with emerging designers — a replica t-shirt, polo, sweatshirt, hoodie, jacket, New Era cap and knitwear make up the range.
- One rookie on the whole grid: Arvid Lindblad (No. 41) is the only rookie racing in Formula 1 in 2026, taking the seat vacated by Isack Hadjar's promotion to Red Bull Racing.
- 92 points, first podium in five years: Racing Bulls finished 6th in the 2025 constructors' championship with 92 points, built in part on Hadjar's P3 at Zandvoort — the team's first podium in five years, per Formula1.com's official results.
What's Actually Official Right Now
1. HUGO x Racing Bulls 2026 Collection
HUGO's third season as kit supplier is its most ambitious yet: rather than a straight refresh, the 2026 range came out of a "first-of-its-kind" Creator Platform campaign that brought emerging designers into the design process alongside HUGO's own team. The result is a blue-and-white kit with a distinct hint of Ford blue — a nod to Red Bull Powertrains' new Ford partnership — across a replica t-shirt, polo, sweatshirt, hoodie, jacket, New Era cap and knitwear. Search Racing Bulls-style caps on Amazon for lower-priced fan alternatives alongside the official HUGO range.
2. Why Visa's Renewal Is the Real Sponsor Story
Unlike the hubs where a new supplier arrived this year, Racing Bulls' headline sponsor news is a deepening: Visa didn't just extend its title partnership, it expanded the deal to cover both of Red Bull's F1 teams at once through 2030. That gives Racing Bulls unusually long-term naming stability — "Visa Cash App Racing Bulls" is locked in for years, not up for a rebrand debate like several rival teams have faced this season.
3. One Promotion Out, One Rookie In
Isack Hadjar's 2025 season — capped by a P3 at Zandvoort, the team's first podium in five years — earned him a seat at Red Bull Racing alongside Max Verstappen for 2026 (see our Red Bull Racing merchandise guide for his new No. 6 gear). His replacement, Arvid Lindblad (No. 41), is the only rookie on the 2026 grid, which makes his early-career HUGO kit a genuine collector's item alongside Liam Lawson's (No. 30) established gear.
4. Everyday & Collector Items
Beyond the official HUGO range, most everyday Racing Bulls product fans will encounter is general F1-licensed fan gear rather than a team-store exclusive — and that's where our category guides come in.
- Caps & team kit: our best F1 hats guide covers Racing Bulls and rival-team caps side by side.
- Jerseys & team wear: see our best F1 jerseys guide for how the HUGO range compares to other kit suppliers.
- Diecast & model cars: our best F1 model cars guide ranks the VCARB 03 livery alongside the rest of the grid.
- Mugs & everyday items: our best F1 mugs guide covers all 11 teams' 2026 colour schemes.
Racing Bulls Merchandise Comparison
| Line | Made/Sold By | Best For |
|---|---|---|
| HUGO Replica Kit (No. 30 Lawson / No. 41 Lindblad) | Red Bull Shop / official F1 stores | Fans who want the exact 2026 Creator Platform range |
| HUGO Fanwear & New Era caps | Red Bull Shop retail / F1 store partners | Everyday casual fans at a lower price point than replica kit |
| General F1-licensed fan gear | Amazon and third-party retailers | Budget items (caps, mugs, posters) at any time of year |
How to Shop Racing Bulls Merchandise Smart
Know What's Actually New for 2026
Because HUGO has supplied Racing Bulls since 2024, don't expect a dramatically different silhouette from prior seasons — the real change is the Creator Platform's emerging-designer collaboration, which shows up in graphic details rather than a wholesale redesign. If you already own 2025 HUGO x Racing Bulls pieces, the 2026 range layers on top rather than replacing it.
Pick the Driver Before Anything Else
Lawson's No. 30 gear has a season of established recognition behind it, while Lindblad's No. 41 carries genuine rookie-year collector value as the only debutant on the 2026 grid — similar to how first-season gear from other rookies has historically appreciated once a driver's career takes off.
Use Amazon for Everyday Items, the Red Bull Shop for Current Kit
If you want this season's exact HUGO replica or Fanwear product, the Red Bull Shop and official F1 stores are the primary sources. For general caps, mugs, posters and desk items, Amazon's F1-licensed fan gear is typically the lower-cost route.
Frequently Asked Questions
What is Racing Bulls' official team name for 2026?
The team races as the Visa Cash App Racing Bulls Formula One Team for 2026, commonly shortened to Racing Bulls or RB/VCARB. Title partner Visa renewed and expanded its sponsorship across both Red Bull-owned F1 teams through 2030, a deal announced in February 2026.
Who supplies Racing Bulls' 2026 team kit?
HUGO is Racing Bulls' Official Apparel Partner, now in its third season after debuting in 2024. The 2026 range launched through a first-of-its-kind Creator Platform campaign that paired HUGO's design team with emerging designers, and spans a replica t-shirt, polo, sweatshirt, hoodie, jacket, New Era cap and knitwear.
Who are Racing Bulls' 2026 drivers and car numbers?
Liam Lawson races with No. 30 and rookie Arvid Lindblad races with No. 41 — Lindblad is the only rookie on the entire 2026 F1 grid. Both replace Isack Hadjar, who earned promotion to the main Red Bull Racing team after his 2025 season.
What happened to Isack Hadjar?
Hadjar was promoted from Racing Bulls to Red Bull Racing for 2026, taking car No. 6 alongside four-time champion Max Verstappen. His P3 finish at the 2025 Dutch Grand Prix at Zandvoort was Racing Bulls' first podium in five years and a key factor behind the promotion.
How did Racing Bulls finish in the 2025 championship?
Racing Bulls finished 6th in the 2025 constructors' championship with 92 points, just ahead of Haas's 79 points. Isack Hadjar's podium at Zandvoort was the team's first in five years, a strong technical baseline heading into the 2026 season.
The Bottom Line
Racing Bulls' 2026 merchandise story in one line: same title partner (deepened through 2030), same kit supplier (HUGO's third year), but a driver lineup with a genuinely new hook — the grid's only rookie. Browse current Racing Bulls-style gear on Amazon or dig into our category guides for the best F1 hats, best F1 jerseys and best F1 model cars. Want another team's full merchandise breakdown? See our Red Bull Racing merchandise guide, Ferrari F1 merchandise guide, McLaren F1 merchandise guide, Mercedes F1 merchandise guide, Williams F1 merchandise guide, Cadillac F1 merchandise guide, Aston Martin F1 merchandise guide, Haas F1 merchandise guide and Audi F1 merchandise guide.
Want the full category guides? See F1 hats and F1 jerseys next.